Alex, Steve, and Na-poro found their way back to Sapporo to observe the final stage of the life-cycle of Hokkaido's wheat and barley crops. Things to note:
Alex becomes part of the advertising campaign.
The most impressive part of Sapporo's establishment is their museum floor dedicated to their advertising history. Early on they used women in most of their ads.
Some time in the 60's they started using men more frequently.
In the obligatory exhibit on how beer is made, Sapporo has provided an unusual twist. They have made it into a children's exhibit, with cute little toys explaining the steps to a frothy brew. We aren't sure that the little guy swimming on the giant beer mug at the end provides the best role model, but then again, we're imposing our prudish American ideals about imbibing certain beverages.
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